Information for Farmers, Chefs, and Grocers

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White Dog Cafe Foundation
3428 Sansom Street
2nd Floor
Philadelphia PA 19104
(215) 386-5211

Download our Membership Application [PDF]

Chefs and Wholesale Buyers Become a Fair Food/Buy Fresh Buy Local Member

The Buy Fresh Buy Local Campaign is part of a national initiative to promote food grown by local family farmers to consumers. We worked with a nationally recognized market research firm to survey shoppers interest in buying locally produced food and to develop a set of messages designed to increase interest in buying local. This research yielded a compelling picture of consumers' attitudes that helped Fair Food design a campaign that resonates with consumers' values and shopping habits. Research indicated that messages stressing that locally produced food is fresher and that it supports the local economy are the most persuasive to consumers. With this research at our fingertips, our national partner invested over $300,000 into testing and developing materials and messaging that would draw consumers to buy locally grown food (See attached logo). And the results have been impressive. We've received high praises from businesses who have joined our campaign and used these marketing materials, as well as from consumers and farmers.

Through this membership you can receive:

Events and Materials:

  • Buy Fresh, Buy Local (BFBL) Toolbox - including electronic versions of label, logo, ad, flier, and poster templates, member logo, fonts, colors, messaging and professional printing kit
  • Wholesale Guide - An incredible resource at your fingertips, this comprehensive guide lists over 45 local farmers that sell to wholesale markets in the Philadelphia region.
  • Up to date market research - We are constantly updating our information on what consumers want and we have done and have access to tremendous research on consumer buying habits.
  • Free and/or discounted attendance to events including
    • Farmer-Chef Networking Event
    • Buyer/Chef Farm Tours
    • Buyer/Chef Workshops

Consulting Services including: With our long list of farmers and marketing knowledge, we will come to your business and meet with you (and your staff) to help you in the following ways:

  • Connecting your business with local family farm products - Fair Food can help you get started buying locally; and once you buy locally we act as a resource, helping you find new farmers and products. We have helped 70+ businesses find local farm products references available
  • Tips on how to work with local farmers
  • In store/restaurant marketing assistance for Buy Fresh, Buy Local promotional materials - creating promotional materials, placement, messaging
  • Event Planning w/ local foods
Under section headed “Promotion Through:” change blurb on Buy Local Week. Delete “Events include kick-off...the Cook summer series.” and in the following sentence change “(July 10th-17th)” to “in July” (changed blurb attached in second email) Promotion through:
  • website and national partner websites including,, and
  • Listing in very popular Local Food Guide (reaching 120,000 consumers) - Through a strategic alliance, this year's guide will appear as a special insert in the June 9th edition of the City Paper
  • Joint Buy Fresh, Buy Local Advertising - Fair Food is spending over $12,000 marketing and advertising businesses that buy from local farmers for Buy Local Week and throughout the year.
  • Buy Local Week - A week filled with events and promotions to leverage "Buy Fresh Buy Local" campaign and partners. The week-long campaign will increase partners' visibility with Philadelphia consumers as well as increase each partner's business-to-business food network. The advertising and PR campaign will run for three months leading up to Buy Local Week in July and will include print, radio, and broadcast media. In addition, the Greater Philadelphia Tourism Marketing Corporation will leverage the campaign nationally as a tourism destination.
  • Greater Philadelphia Tourism Marketing Corporation marketing initiatives including farm to table tours, farm fresh lists, press releases, tourist packets (reaching over 50,000 consumers)
  • Annual Yoga Living Journal Buy Local Listing (reaching 60,000 consumers)

Fair Food offers the following services to farmers in the Greater Philadelphia region:

  • Consulting services - One-on-one consultations to help farmers sell their products in the Philadelphia marketplace, with a focus on restaurants, catering companies and small grocery stores.

  • Wholesale Guide to Local Farm Products - Selling to restaurants, stores or other businesses in the Philadelphia region? Get listed in the Wholesale Guide! The Wholesale Guide is a comprehensive list of farms that sell direct to restaurants and stores in the Philadelphia region. Targeted to restaurants and small grocery stores, this guide is a great way to promote your farm to these buyers.

  • Fair Food Farmstand - An excellent market opportunity for farmers distributing their products in Philadelphia. The Farmstand purchases produce, meat, poultry, cheese, dairy, eggs, and value-added products from a wide range of local family farms. As a re-seller, we work hard to connect our customers to the farms where the food was grown, and the local food system as a whole. Each product is identified with the name and location of the farm and the growing method.

  • Grants/Loans for Pig Farmers - Fair Food offers grants and loans to farmers interested in raising heritage breed pigs on pasture to help start or expand production.

  • Annual Farmer-Chef Gathering - Fair Food's annual wintertime gathering for farmers and chefs to meet and plan for the coming season. This is an opportunity to meet buyers, sample your products and find out what wholesale buyers are seeking.

  • Marketing Workshops - By request, Fair Food organizes direct marketing workshops for farmers.

For more information on any of these programs, contact 215.386.5211 or

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